An editorial publication for Related Group.
The coffee table magazine that documents the art meets architecture story Related has been telling for forty years, and the cultural object the conversation around Art Basel has been waiting for.
You did not build buildings. You built a cultural body of work.
For four decades, Related Group has done something that almost no developer in the world has done at the same scale. You turned a portfolio of residential towers into a cultural argument about a city. From the early condominium boom in Brickell to the Pérez Art Museum gift that gave Miami its first museum of international stature, the work has always been larger than its square footage.
The Atchugarry monolith at Paraiso. The drip mural at SLS. Casa Bella by B&B Italia. Armani Casa. Baccarat Residences Brickell. Six Fisher Island. Rivage Bal Harbour. Ritz Carlton West Palm Beach. The Crosby at Worldcenter. Nomad Wynwood. El Espacio 23. Each project is a brick in something larger, a forty year case for what Miami could become as a place where architecture, contemporary art, and residential life meet.
And yet, for all of that work, there is one cultural artifact Related has never published. Not a brochure. Not a sales book. Not an annual report. An editorial publication, a magazine, that documents the story at the register the work deserves and that lives, year after year, on the coffee table of every owner, broker, investor, curator, and journalist who walks through a Related sales gallery.
This document proposes that we build it together. A bound, photographed, written, designed, printed, and circulated cultural object. Numéro pilote in autumn 2026, anchored to Art Basel Miami Beach in December. A standing editorial program from there.
One founder. Two sons. Forty years of Miami.
Related is not led by one person. It is led by a founder who reshaped the South Florida skyline across forty years, and two sons who are now stewarding the next chapter of that legacy. The magazine is authored by all three, because the story is authored by all three.
Jorge M. Pérez
You founded Related in 1979 with one principle: build for the city you want to live in. Forty-seven years, more than ninety thousand residences, and a billion-dollar cultural footprint later, the principle has not changed.
You built Miami's first museum of international stature with a $40M gift, renamed in your honor as PAMM. You opened El Espacio 23 in Allapattah as a private collection in public. You and Darlene gave Joan Mitchell's Iva to the Tate Modern in 2025, and endowed a curatorial post for African art at the same institution. You signed the Giving Pledge.
The press calls you the Condo King. The cultural institutions call you a patron. The city calls you the man who made Miami a place where architecture, art, and residential life share the same address.
Jon Paul Pérez
You joined Related in 2012 at the bottom, as a junior developer in the rental business. You earned the Wynwood thesis on your own, against an executive team that wasn't initially convinced, and delivered Wynwood 25, the first residential project that helped kick-start a real estate boom in the neighborhood.
Named President in 2022, CEO since 2024, you now steer capital strategy across a $13 billion pipeline. Baccarat Brickell. Six Fisher Island. The Crosby at Worldcenter. Pompano Beach. Every market Related has entered in the last decade carries your fingerprint.
You sit on the boards of PAMM and the Pérez Art Museum, the National YoungArts Foundation, and Big Brothers Big Sisters of Miami. The cultural framing is not an afterthought. It is the inheritance, and you carry it.
Nicholas Pérez
You run the condominium division, a $15 billion portfolio of more than twenty active developments. The towers most associated with Related's name in the public imagination are now your responsibility.
Baccarat Residences Brickell. The 75-story, 360-unit waterfront tower that produced the largest concrete pour in Related's 45-year history. Six Fisher Island Residences. Fifty homes on the wealthiest zip code in America. St. Regis Brickell. Casa Bella by B&B Italia. Rivage Bal Harbour. Each one a benchmark for what an ultra-luxury Miami residence is now expected to be.
The condo division has logged over $3 billion in sales in the last two years, with $600 million from international buyers. You are the operator turning the family vision into the buildings the city sees.
A confluence of moment, portfolio, and legacy.
The Art Basel window.
A spring 2026 commitment opens a clear seven month editorial runway to a December launch. The numéro pilote arrives the week the world's collectors, curators, and luxury press are physically in Miami, already inside Related lobbies, already photographing the art. The publication does not chase that moment. It anchors it.
A portfolio at full crest.
1,500 units delivering between October 2025 and March 2026. Baccarat Brickell at 88 percent sold. Six Fisher Island at $4,000 per square foot. Casa Bella, St. Regis, Rivage, Icon Beach, Ritz Carlton West Palm. The pipeline is no longer per project, it is portfolio scale. The editorial unit has to match.
The Pérez legacy chapter.
The Tate Modern donation in April 2025. El Espacio 23 in Allapattah. The PAMM endowment past $60 million. The next decade of Related is not just a development story, it is a museum building, collection defining cultural legacy. That story belongs in print, told once and properly, before it is told for you.
An editorial product, not marketing collateral.
The magazine sits alongside Related's existing marketing the way Le Monde d'Hermès sits alongside Hermès retail, or The Fabulist sits alongside Aesop. Additive. Cultural. Editorially independent in voice, even as it is wholly devoted to the work.
What the magazine is
- An annual cultural publication, published under the Related masthead.
- Long form editorial: profiles, criticism, and commissioned photography.
- A bound, printed, collectible artifact, designed to live on a shelf.
- A magazine of architecture, art, and the people behind both.
- A gift placed inside every sales gallery, residence, and presentation suite.
- A voice that travels with the buildings into the cultural conversation.
Six permanent editorial pillars.
The magazine takes the name of the house. RELATED becomes the masthead itself. Six recurring editorial pillars give every issue, year after year, the same six anchors: one flagship building, one critical essay on Miami architecture, one founder portrait, one art feature, one neighborhood, one design partner. The structure is permanent. The content rotates with the work.
The Address
Each issue opens with one Related development, photographed to architectural-monograph standard. Baccarat Brickell. Six Fisher Island. Casa Bella. St. Regis. Rivage. Not a sales editorial, but architecture, structural decisions, finish palettes, and the thinking behind every choice. The anchor of every volume.
The Skyline
The editorial heart of every issue: Miami's architectural moment, written from inside the house that has shaped it for forty years. Brickell as financial-district vertical city. Bal Harbour and the new oceanfront. Wynwood after the boom. One magazine fluent in the vernacular of a city reinventing itself in real time.
The Portrait
Long-form conversations. Jorge on the forty-seven-year arc and the next collection. Jon Paul on the next decade of capital strategy. Nick on the ultra-luxury condo at portfolio scale. Plus architects, designers, and the residents who actually live inside the buildings. Real voices, recorded at length.
The Collection
The Atchugarry monolith. The drip mural at SLS. Frank Stella at Brickell. Plensa, Botero, Burgos. El Espacio 23. The PAMM gift. The Tate donation. Related's lobbies are curated rooms, and the Pérez collection is a private museum. The magazine is the only place those rooms are read together as a single body of work.
The City
Related has shaped neighborhoods before they were neighborhoods. Brickell. Wynwood. Pompano. West Palm. The Worldcenter. Each issue spotlights one Miami neighborhood, its history, present value, and next decade, written from the firm that helped build it.
The Partners
Philippe Starck. Rem Koolhaas. SOM. B&B Italia. Armani Casa. Yabu Pushelberg. Meyer Davis. Baccarat. Ritz Carlton. Casa Tua. The roster of names Related has worked with is, on its own, an editorial canon. Each issue features one collaboration in depth.
Sommaire, the proposed structure for Volume 01.
A single 168 page issue. Twelve named features. Photographed and written at the level of Apartamento, T Magazine, and Cabana, but tailored to Related's voice, projects, and cultural relationships.
A page from the numéro pilote.
The opening spread of §06, the cover story: Baccarat Residences Brickell. Architectural photography on the recto, long form editorial on the verso. Bodoni headlines, Lora body, premium uncoated stock. This is the register.
Where French crystal meets the Miami skyline.
Founded in Lorraine in 1764, Baccarat is a house that has spent two hundred and sixty years cutting light. In 2028, in Brickell, it will deliver its first residential tower, an architectural translation of one of Europe's oldest artisan legacies, now rising vertically over the Miami River.
The largest concrete pour in Related Group's history took place on a Saturday in August 2024. Six hundred trucks. Twelve thousand cubic yards. A foundation slab set into a four-acre site at 444 Brickell Avenue, precisely where the river meets the bay.
It was, in the most literal sense, the moment the building became real. It was also the moment a 260-year-old French crystal house entered its longest and most ambitious residential undertaking.
For centuries, Baccarat has shaped light into form: chandeliers for Tsar Nicholas I, decanters for the Élysée Palace, the trophy awarded at the Indianapolis 500. The Brickell tower marks its first architectural expression in the United States.
Seventy-five stories. Three hundred and sixty residences. An eight-foot terrace in every unit. The lobby, designed by Meyer Davis, will quietly house one of the largest Baccarat crystal installations in the world, outside its historic Place des Vosges flagship in Paris.
What Related has created here is something more deliberate than a branded residence. It is the pairing of heritage and authorship: one of Europe's most enduring luxury houses, alongside Arquitectonica, one of America's most distinct architectural voices, brought together to produce a single object worthy of both.
The early signal is decisive. With eighty-eight percent of the building already sold, the market has answered.
Where the right readers find it.
Print is only the beginning. The magazine reaches its readers through eight curated channels, each chosen because it is where Related's actual buyers, brokers, partners, and cultural peers already pass through.
What Volume One says.
In 1979, I founded this company with a single idea: build the kind of city you want your children to grow up in. Forty-seven years and ninety thousand residences later, that idea has only become more literal. My sons, Jon Paul and Nick, now run the firm. The buildings on these pages are the inheritance they are stewarding into the next decade. This magazine is the permanent record of what Related has built, what it is building, and what it intends to build next, told properly, photographed seriously, and circulated to the people who care about both architecture and the city it adds up to. Welcome to Volume One.
Seven months from commission to Art Basel.
Commission and editorial direction
Letter of intent. Editorial committee formed, with one Related representative and one Timeless Concept editor in chief. Final story list locked. Photographers and writers contracted. Visual identity for Volume 01 finalized.
Reporting and photography
All interviews scheduled and conducted. Studio and on location shoots across Miami, Bal Harbour, Fisher Island, West Palm Beach, and El Espacio 23. First drafts of all features delivered for editorial review.
Editorial review and design
Related approves all features at the page proof stage. Layouts and design completed. Final image selection. Cover finalized, with a proposed duotone photograph of Baccarat Brickell at twilight, shot for the cover.
Print and production
Press check at the U.S. printer. 5,000 copy run. Bound, packaged, and shipped to Miami. Digital edition built in parallel and staged for launch.
Pre Basel placement
Magazine arrives in all Related sales galleries, partner hotels, and presentation suites. Private press preview in Miami. Embargoed copies to architectural and design press.
Launch
Volume 01 publicly released the opening week of Art Basel Miami Beach. Distributed at fairs, hotels, museums, and Related events. Digital edition goes live. The work is, at last, in print.
A complete first issue, delivered to press.
delivered to press.
A 168 page editorial object, fully written, designed, art-directed, and delivered print-ready. Produced to the standard of a contemporary architectural monograph, finished to the standard of a serious cultural quarterly.
Print production Quoted separately, at cost, based on confirmed printer specifications. Suggested run of 5,000 copies on premium U.S. press, with finishing choices (soft-touch laminate, foil block emboss, Smyth-sewn binding) selected with Related's team.
Photography production Quoted separately, at cost, from Related-approved photographers prior to commission. Two commissioned photographers across the South Florida portfolio.
Distribution Quoted separately, at cost. Hand placement at Art Basel, partner hotels, museums, sales galleries, and press list.
Payment schedule 40 percent upon agreement, 30 percent at design approval, 30 percent upon delivery of print-ready files.
Recurring volumes Once the editorial system is established with Volume 01, subsequent annual volumes are produced at $ 48,000 per volume, covering items ii through vi. Per-property special editions available for landmark launches at $ 34,000.
In a world built for scale, we were built for something else.
The Timeless Concept was founded on a single conviction: true editorial excellence cannot be mass-produced. It has to be authored, one publication, one brand, one client at a time, by people who still believe the work is worth doing properly.
Why we are different.
Most creative agencies are built to grow, to add seats, fill pipelines, and turn editorial into a production line. We are not. The Timeless Concept is deliberately a small studio, structured to work on a handful of projects at a time, each one chosen because it deserves the full weight of our attention.
For a house like Related, a firm that has spent forty seven years refusing to cut corners on its buildings, the logic is the same one you apply every day on your sites. You cannot mass-produce a Related residence. You cannot mass-produce a Related magazine either.
The studio is the work of Laine de Abreu, personally. Every strategic choice, every headline, every layout decision, every photographic brief is made by the same hand that signs the proposal. The client talks to the author.
The savoir-faire we bring.
The studio's reach is intentionally international. We have lived and worked across multiple cultures, in several languages, and we bring that fluency into every project we take on. For a Miami publication that speaks simultaneously to South Florida, Latin America, and the global luxury market, that cross-cultural ear is not a bonus. It is the entire editorial instrument.
We understand why a European reader opens a magazine differently from an American one, and how to make a single publication work for both. We have worked with private luxury houses and cultural institutions that each demanded a slightly different voice, and we have learned to hold the discipline of all of them at once.
Related is exactly the kind of project the studio was built for: a legacy client, a cultural moment, and the room to do it right.
The Timeless Concept was born as a space dedicated to creating exceptional projects that bring depth, context, and beauty to the people who read them. Every publication is an invitation to slow down, to appreciate the artistry of design, and to immerse oneself in something truly meaningful. A house like Related, forty seven years of discipline, ninety thousand homes, a founder and two sons who still sign every decision, deserves a publication that is made the same way it builds: with intention, by hand, and to last.
The buildings are already collectible. The publication makes them cultural.
What Hermès understood, and what Aesop understood after them, is that there is a particular kind of brand that is not built by advertising. It is built by being written about, photographed seriously, and bound into objects that survive on the shelves of the people who matter. Related's work has earned that level of attention. It has not yet, fully, organized that attention into a single artifact.
The numéro pilote is that artifact. It is the magazine that the Atchugarry installation, the SLS mural, the Casa Bella interiors, the Baccarat tower, El Espacio 23, and the PAMM gift have always implied, but that no one has yet sat down and made.
We propose to make it. With Related as publisher and cultural authority. With The Timeless Concept as editorial production house. With Art Basel December 2026 as the launch. And with the next decade of Related's work as its standing subject.
“The one thing missing is the editorial artifact that lives on the coffee table of every owner, broker, and investor, and that travels with your buildings into the cultural conversation around Art Basel.”
We would be honored to walk you through this proposal in person, share the numéro pilote in greater detail, and discuss how Volume 01 can be tailored to Related's voice, projects, and editorial preferences.
This entire proposal, its concept, title, editorial direction, visual identity, content, and strategic architecture, is the exclusive intellectual property of The Timeless Concept.
The magazine title RELATED, A Magazine of Architecture and Art, all editorial concepts, the six pillar framework, section names, sumário structure, distribution strategy, visual identity guidelines, typography system, color palette, and every element contained within this document are fully protected under international intellectual property law, including copyright, trade dress, and unfair competition protections.
Any reproduction, adaptation, transmission, or use, in whole or in part, in any form or by any means, without the prior, express, written consent of The Timeless Concept is strictly prohibited and will constitute an actionable infringement. This includes, without limitation, any attempt to develop, produce, or commission a similar magazine project with a third party based on concepts, structure, or positioning contained herein.
Receipt of this document constitutes acknowledgment of these terms. © 2026 The Timeless Concept · GDK Investment Group · Laine de Abreu · All Rights Reserved.