STEVEN G. AT HOME — The Magazine of Interiors by Steven G. · Editorial Proposal 2026
Confidential Editorial Proposal

Steven G. at Home.

The flagship biannual magazine of Interiors by Steven G. — a publication worthy of a forty-year design institution. Not a portfolio. Not a brochure. A serious editorial object that gives South Florida's most prominent interior design firm the permanent, printed voice it has earned.

STEVEN G. AT HOME — Volume 01, Autumn 2026 · Cover
The Firm Profile

Interiors by Steven G.
A forty-year institution.

Founded in 1984 from the den of a Miami home, Interiors by Steven G. has become what few design firms in America ever become: a true institution. Not a studio. Not a boutique practice. A full-scale design house of international stature, with forty continuous years of built work behind it.

Today, the firm operates from a 110,000 sq ft showroom in Pompano Beach — one of the largest single-footprint design headquarters in the United States — with a team of 85+ professionals: licensed Florida State interior designers, LEED-accredited specialists, renderers, an in-house AutoCAD department, a marketing studio, and a complete warehouse team with a fleet of delivery trucks. The design staff is fluent in seven languages to serve an international clientele.

Steven Gurowitz — President, CEO, and founder — leads projects for Fortune 500 companies, prominent real estate developers, professional athletes, multimillionaires, and billionaires. The portfolio spans private residences, condominium towers, restaurants, hotels, corporate offices, and hospitality venues across the country and internationally.

The work ranges from the Las Olas River House to Hollywood Circle, from private waterfront estates to full-building amenity spaces. And after four decades, the reputation is simple and unanimous among clients: Steven G. is where talent comes naturally — and where word is still bond.

"Steven's word is his bond, and that is so unusual these days. When you need perfection, you hire Steven G. Interiors. They refined and captured every aspect and detail of what we were looking for — and beyond."
— 30-year IBSG client, repeat personal and commercial engagements
1984
Year founded — 40+ years
110K
Square feet of showroom
85+
Design professionals in-house
7
Languages spoken by designers
LEED
Accredited design team
147K
Instagram — @interiorsbysteveng
∞
Fortune 500 · developers · athletes
Int'l
National & international reach
Strategic Rationale

Why a firm of this scale
needs its own magazine.

01
The Scale Argument
Institutional Maturity
At 85 professionals and 110,000 square feet, Interiors by Steven G. is not a studio that lives on Instagram. It is an institution with the scale, budget, and annual output to sustain a serious editorial platform. The largest design firms in the world — Kelly Wearstler, Peter Marino, Gensler — all produce their own published monographs. A firm of this size deserves the same.
02
The Portfolio Problem
Forty Years of Unpublished Work
Four decades of residential, commercial, hospitality, and corporate projects — most of them seen by clients, never by the wider design world. A biannual magazine finally gives this archive a stage. Every issue surfaces completed projects that deserve the attention of AD, Elle Decor, and Veranda — but published here first, on Steven G.'s own terms.
03
The Client Argument
Authority at the Highest Tier
At the Fortune 500 and UHNW level, decisions are not made from a brochure or a pitch deck. They are made on the basis of authority. A magazine placed on the coffee table of a prospect's penthouse, in the lobby of a developer's sales office, or in the private study of a long-standing client does what no digital asset ever can: it plants the firm in the physical world of the decision-maker. Every copy is a 130-page argument for the firm, bound in cloth and delivered in silence.
04
The Trade Authority
Vendor & Brand Leverage
Interiors by Steven G. specifies millions of dollars in furniture, lighting, stone, and finish each year. That volume gives the firm the authority to curate — and to publish — its own editorial point of view on luxury brands. Minotti, Poltrona Frau, Holly Hunt, Fendi Casa all want to be inside this magazine. The trade relationships already exist. The magazine monetizes them.
05
The Marketing Budget Fit
In-House Team, No Waste
Interiors by Steven G. already runs an in-house marketing department. A magazine is not a new line item — it is the consolidation of scattered marketing spend (photography, social content, brochures, trade booths, print campaigns) into a single editorial flagship that feeds every other channel for twelve months per issue. The ROI math works before page one is designed.
06
The Legacy Document
Forty Years, Bound and Printed
Steven Gurowitz built this firm. One day it will be handed down, sold, or institutionalized further. A published magazine is the only marketing asset that survives that transition untouched. Issue 01 becomes the foundational volume of a design house's permanent record — the kind of object that sits on the firm's library shelf for another forty years.
The Magazine

A name that belongs
to the firm.

STEVEN G. at Home
The Magazine of Interiors by Steven G.  ·  Biannual  ·  Pompano Beach  ·  Est. 2026
"At Home" is the phrase that defines everything Interiors by Steven G. has ever done — the art of making a space someone truly lives in. Residence, restaurant, hotel lobby, corporate suite: the firm's work turns architecture into a place to be at home. The magazine carries the same philosophy into print — a publication that feels like sitting in the showroom itself.
The Residence
Flagship Project Feature
Each issue opens with one completed home — photographed in full, at magazine standard. Not a shoot for a listing. A proper architectural editorial: floor plans, materials, commissioned art, the designer's choices explained. The anchor piece of every volume.
The Commercial
Hospitality & Corporate
Hotels, restaurants, Fortune 500 headquarters, condominium amenity floors. The work that most interior design publications ignore. IBSG's commercial practice is a true differentiator — and the industry's operators, hoteliers, and developers read the firm that designs for them.
The Atelier
Inside the Firm
The 110,000 sq ft showroom as an editorial subject. Profiles of the senior designers, the craftsmen, the CAD team, the warehouse. Behind-the-scenes access to how a project actually gets built — from client briefing to installation day. The only publication that can tell this story is IBSG's own.
The Client
Conversations & Portraits
A long-form interview each issue with a developer, a Fortune 500 executive, a professional athlete, a collector — the people whose homes and buildings IBSG has designed. Not puff profiles. Real conversations about how they live, what they build, why they chose this firm.
The Brand
Partnerships & Editorial Advertising
Curated editorial on the luxury brands IBSG specifies daily — Minotti, Poltrona Frau, Holly Hunt, Fendi Casa, Baker, Kravet, Arteriors. Not advertisements. Commissioned features that the firm's actual trade partners pay to be inside. The magazine becomes the industry's annual brand showcase — edited by its largest specifier.
The Craft
Design Intelligence
How a stone is selected. Why a certain Italian millwork is worth the wait. What LEED really means in a coastal residence. The technical authority only a forty-year firm can publish — and the content every younger designer, architect, and builder in South Florida will read closely.
Biannual Calendar

Two volumes. One year.

A biannual cadence — Autumn and Spring — aligned to the rhythm of the South Florida design year: post-ICFF, Design Miami, Salone del Mobile, and the firm's own major project completions. Each volume is a reference document, not a monthly periodical. It is read over six months. It stays on the coffee table. It does the selling while it sits there.

01
Volume 01 — Autumn 2026
Launch Issue · October / November
The inaugural volume — a statement of who Interiors by Steven G. is after forty years. Cover story: a signature completed residence, shot entirely for the magazine. A long-form portrait of Steven Gurowitz — the den-in-Miami origin story, the building of the firm, the philosophy. The Atelier feature: an inside tour of the 110,000 sq ft headquarters. One commercial project of national scale (a hotel lobby, a condominium amenity suite, or a corporate HQ). Inaugural brand partnerships: Minotti, Poltrona Frau, Holly Hunt. A debut launch event at the Pompano Beach showroom.
02
Volume 02 — Spring 2027
Season Issue · April / May
The season volume — tied to South Florida's design calendar, Salone del Mobile recaps, and the opening of the new season. Cover story: a waterfront estate in Fort Lauderdale, Golden Beach, or Star Island. A conversation with a developer client — the economics of luxury condominium design. International commercial work. A technical feature on a craft the firm has mastered (custom millwork, statuary stone, plaster finishes). Brand partners expand to ten. A Spring launch event tied to a partner gallery or brand showroom.
Volume 01 · Table of Contents

What's inside
the first volume.

I.
PAGES 1 — 42 · OPENING
The Firm, the Founder,
the Forty Years.
  • Editor's Letter by Steven Gurowitz
  • The Origin: 1984 to 2026 — a visual timeline
  • A long-form portrait of Steven G.
  • Inside the Atelier — 110,000 sq ft, photographed
  • Seven languages, one design language
II.
PAGES 43 — 82 · THE RESIDENCE
The Flagship
Cover Project.
  • A completed signature residence — full editorial
  • Original photography commissioned for print
  • Floor plans, elevations, materials palette
  • The client conversation — why they chose IBSG
  • Commissioned artwork and custom millwork
III.
PAGES 83 — 108 · THE COMMERCIAL
Beyond the House —
Hospitality & Work.
  • One major hospitality or commercial project
  • A condominium amenity floor (Hollywood Circle, Las Olas River House)
  • The Fortune 500 corporate interior
  • How IBSG designs for daily operation, not just the photo
  • Restaurant and hotel work in national publication
IV.
PAGES 109 — 140 · PARTNERS & CRAFT
The Brands, the Makers,
the Closing Word.
  • Editorial brand features — Minotti, Poltrona Frau, Holly Hunt
  • The Craft: custom millwork, statuary stone, plaster
  • LEED and coastal sustainable design
  • Client profile — a developer, an athlete, or a CEO
  • The Closing Note — what comes in Volume 02
Distribution & Audience

Where the right readers
find it.

The Pompano Beach Showroom
Every visitor to the 110,000 sq ft showroom receives a copy. Placed at the front desk, the design consultation rooms, and the private client lounges. The single highest-converting distribution point the firm has ever had.
Developer & Real Estate Partners
Placed in model units at every IBSG-designed condominium development in South Florida — Hollywood Circle, Las Olas River House, and every active partner tower. The magazine becomes the closing argument at every $2M+ unit walk-through.
Hotels, Clubs & Hospitality Projects
Placed in the lobbies, suites, and private dining rooms of every IBSG-designed hospitality venue. The Four Seasons circuit, luxury boutique hotels, and private clubs across South Florida — a constant, discreet editorial presence where the guests already are.
Private Aviation & Concierge Desks
Fort Lauderdale Executive, PBI private terminal, Signature Aviation, NetJets and Flexjet partner lounges. Four Seasons, The Boca Raton, Eau Palm Beach, The Diplomat concierge desks. Where the firm's actual clientele passes through, at eye level, in print.
Direct Mailing — The Client List
Hand-addressed delivery to the firm's own CRM of past clients, developer partners, Fortune 500 procurement contacts, and high-value prospects. A curated list of 3,000–5,000 names, refreshed twice per year. The most qualified readership in the business.
Digital Flip-Book & Social
Premium flip-book on a dedicated StevenGatHome.com microsite. Social content drip-fed over six months to the 147K+ Instagram audience (@interiorsbysteveng). Every page becomes twelve weeks of content. One issue feeds a full marketing cycle.
Launch Events in the Showroom
Each volume launches with a private event at the Pompano Beach showroom — a trade gathering for architects, developers, brand partners, and clients. The magazine becomes the reason for the event. The event becomes the reason for the magazine. A ritual that repeats every six months.
The AT HOME Reader
  • South Florida UHNW residential clients, $3M–$30M+ homes
  • Luxury condominium developers and partners
  • Fortune 500 facilities & corporate real estate teams
  • Hotel and hospitality operators across the Southeast
  • Architects and builders working at the luxury tier
  • Professional athletes and entertainment figures building in Florida
  • International buyers with Florida seasonal residences
  • Trade partners — furniture, stone, lighting, art
  • Design media, editors, and the wider industry
25K+
qualified readers per volume
(print + digital combined)
Visual Identity Direction

The object itself.
Not a brochure.

The visual grammar of STEVEN G. AT HOME is built on one principle: a forty-year firm does not need to perform. It needs to present. The magazine reads like an architectural monograph — classical, confident, quiet, and printed to last.

Color Palette

Ivories, bone, warm stone, bronze metallic, and architectural slate. The palette of limestone, aged bronze hardware, and evening shadow — the actual colors of a Steven G. interior.

Typography
Bodoni Moda
Display & headlines — classical weight
Cormorant
Masthead & editorial italics
DM Sans
Body text — modern precision
Editorial Tone

Architectural, not aspirational. Documentary, not decorative.


STEVEN G. AT HOME writes like a firm that has nothing to prove. Long captions. Technical precision. Named designers, named craftsmen, named materials.


The firm's own voice — measured, institutional, confident — is the editorial center of every page. No breathless adjectives. Work speaks.

Print Specifications

Format: 230 × 300 mm, portrait — the scale of a serious monograph


Paper: 170 gsm coated matte interior + 350 gsm cover, soft-touch laminate, spot UV on the masthead, and blind-debossed "IBSG" crest


Pages: 130–150 per volume


Binding: Perfect bound, bronze cloth spine, visible thread stitching

Photography Direction

Interior and architectural photography in the monograph tradition — the language of Architectural Digest and AD Italia. Natural light, wide tonal range, no HDR, no moody filters. Rooms photographed as they live.


Portraits of Steven G., the designers, and the clients shot in the work — in the showroom, in completed projects, on site. Confident, documentary, editorial. Not corporate.


Materials, stones, and millwork photographed as still life, at gallery standard.

Cover Concept — Volume 01

A single completed interior — the flagship project of the volume — shot in natural light, full bleed. No people. No text overlay on the image. Just the room, and the masthead above it.


AT HOME

Volume One · Forty Years of Living Design.


The cover line establishes the magazine's premise with a single phrase: Living Design — the idea that every Steven G. interior is a space someone actually lives in, and that the design itself is continuously alive.


Volume 02 onward: the cover line evolves with each issue while the masthead, photographic plate, and finishing remain constant — the signature of the series.

Volume 01 · Cover Line

The words on
the cover.

STEVEN G. AT HOME — Volume 01 · Autumn 2026 · Cover
The editorial choice
Architectural. Institutional. Alive. The phrase "Living Design" does two things at once — it captures the firm's core belief that interiors are lived in, not merely decorated, and it describes the work itself as a continuous practice rather than a catalogue of finished pieces. Four decades of history are implied without being announced. The cover establishes the magazine's philosophy before the reader opens a single page.
Our Proposal

The Pilot Volume.

A complete first volume — editorial direction, design system, photography art direction, writing, layout, print-ready files, and digital flip-book — to launch STEVEN G. AT HOME as the permanent flagship of Interiors by Steven G. The pilot volume is the proof of concept that justifies every subsequent issue. It is also the object that transforms the firm's marketing from scattered to institutional.

Revenue Architecture
STEVEN G. AT HOME is designed to be partially to fully self-financing from Volume 02 onward. The pilot establishes the editorial quality that attracts the firm's own trade partners as paid editorial participants — Minotti, Poltrona Frau, Holly Hunt, Fendi Casa, Baker, Kravet, Arteriors, and the firm's preferred stone, lighting, and millwork houses. These partners do not advertise in general media; they advertise here because the magazine is edited by the firm that specifies them at volume. The magazine becomes a revenue-generating marketing asset, not a cost line.
1
Concept, Design System & Editorial Direction
Full visual identity, masthead design, typography system, color palette, grid and layout templates, editorial calendar, voice and tone guide, section architecture. Everything the firm's in-house marketing team needs to extend the system internally over future volumes.
Included
2
Full Pilot Volume Production (130–150 pages)
Complete editorial production of Volume 01: four editorial sections fully written and designed, photography art direction and sourcing, cover art direction, layout, proofing, print-ready PDF, and digital flip-book. A 130–150 page object delivered to the press.
$ 32,000
3
Print Production
Printing cost depends on run length (suggested: 3,000–5,000 copies for launch), paper selection, and finishing choices (soft-touch laminate, spot UV, blind debossing on masthead, bronze cloth spine). Quoted separately once specifications are confirmed.
On quote
4
Volume 02 Production (Spring 2027)
Complete editorial production of the Spring volume — same scope as Volume 01, with the system already built. Cost reduces significantly once the design system exists. Optionally retained on an annual basis: two volumes per year, locked calendar.
$ 22,000
Scope Note
Trade-partner editorial sales, brand integration sales, and commercial partnerships are managed by the firm's own in-house marketing team (or by a dedicated media sales manager the firm appoints). We deliver the editorial and design product to the highest international standard. Interiors by Steven G. owns its commercial infrastructure — exactly as it already does for every other marketing channel.
Editorial Voice

What Volume 01
says.

Editor's Letter · Volume 01 · Autumn 2026
In 1984, I started this firm from the den of my home. Forty years later, we occupy a 110,000 square foot showroom, employ more than eighty-five designers, and work on residences, hotels, and corporate interiors across the country and around the world. What has never changed is the standard: that a space is not complete until the client is genuinely at home in it. This magazine is an extension of that same standard — not a sales tool, not a brochure, but a record of the work and the people who make it. Welcome to Volume One.
Steven Gurowitz, Founder & President
Editorial produced by The Timeless Concept · thetimelessconcept.com
Next Step

Let's build
the STEVEN G. magazine.

This proposal is a starting point. We would be honored to meet at the Pompano Beach showroom — to refine the concept, walk the space that will become the magazine's first editorial subject, and align on a production timeline for Volume 01 to launch in Autumn 2026.

Client
Interiors by Steven G.
Pompano Beach, FL
Project
STEVEN G. AT HOME
Biannual Magazine
Target Launch
Volume 01
Autumn 2026
Concept by The Timeless Concept
Mme Gislaine de Abreu · thetimelessconcept.com
Intellectual Property Notice

This entire proposal — its concept, title, editorial direction, visual identity, content, and strategic architecture — is the exclusive intellectual property of The Timeless Concept.

The magazine title STEVEN G. AT HOME, all editorial concepts, section names, distribution strategy, visual identity guidelines, typography system, color palette, and every element contained within this document are fully protected under international intellectual property law, including copyright, trade dress, and unfair competition protections.

Any reproduction, adaptation, transmission, or use — in whole or in part, in any form or by any means — without the prior, express, written consent of The Timeless Concept is strictly prohibited and will constitute an actionable infringement. This includes, without limitation, any attempt to develop, produce, or commission a similar magazine project with a third party based on concepts, structure, or positioning contained herein.

Receipt of this document constitutes acknowledgment of these terms. © 2026 The Timeless Concept · Mme Gislaine de Abreu · All Rights Reserved.

STEVEN G. AT HOME  ·  The Magazine of Interiors by Steven G.  ·  Pompano Beach  ·  Est. 2026
© 2026 The Timeless Concept  ·  All Rights Reserved  ·  Intellectual Property Protected